Mobile Advertising

Massive growth in adoption of mobile technology worldwide has made many business managers to consider how to effectively position your company to benefit from the trend. Today, mobility has become part of the business of technology for most companies. However, in business, not personal context, different types and complexity of the information they need, ranging from access to documents and presentations, and for specific applications needed to perform different functions of business intelligence. Mobile IT devices can even change the way the company operates, where the new technology lead to new ways of working. Entrepreneurs can make their team to work effectively and creatively by offering new products and services kupcima.Tvrtke are learning more about how mobile technology can be used to increase their productivity and lead to increased profitability. There are many key areas in which mobile technology can be used as: 1 Companies can have an unprecedented level of connectivity between employees, suppliers and kupaca.2. Employees can download applications on their mobile devices to connect to others through social media like LinkedIn, Facebook and Twitter.3. Companies can even use the original or a web-based applications to enable direct communication with their audiences in a variety of načine.Mobilna technology has introduced a new dimension in marketing and advertising for companies worldwide. Prospective buyers are now seeing commercial advertisements on their mobile phones through various marketing mobile technologies like - SMS, mobile web, mobile applications, banner ads, QR codes, etc. In addition to the mobile display banners, the trend is that the rich media execution within banner ads that expand to larger sizes and offer a larger display advertisers to communicate their messages. Some companies are inserting games or video within banner ads to make the experience more interaktivni.Marketing consists in the application for adjustment of mobile ads, as most customers have a mobile device in hand. As a result, exposure to ads increases and reaches the target audience. With so much user attention is shifting to mobile phones and tablets, mobile business advertising in the media of growing up. A large number of applications supported by ads, and users can expect to see more and more ads whenever they watch mobile video, or use smart telefone.Sa several different types of devices, operating systems and screen sizes, the solution for mobile marketing can be daunting. For advertisers, creating mobile ads can be a pain, as the ad units vary in size platformama.Danas, mobile advertisers use traditional methods that include ad targeting - condition, or demographic group context. In the future, mobile ad targeting will become more relevant to people's current location and behavior. Interactive ads will become more frequent, and users will be expanding, collapsing and manipulated in a way that is still unfolding.

Key New Features

Released on 12 October 2011, IOS 5 offers more than 200 new features for users of Apple's iPhone, iTouch, iPad and Apple TV. Although many of them will go unnoticed by the average user, IOS 5 provides several key enhancements over its predecessor. These upgrades focus on ease of use, accessibility and convenience.

First and foremost, users can finally detach the strap on your PC: IOS 5 complete wireless out of the box. Apple devices will be updated all the software and sync their own, and iCloud offers wireless data storage and backup. Once stored, users can access it from any IOS device. The first 5 GB of storage are free and most common data such as applications, movies and music do not count against your storage limit.

Users will applaud a new notification system, which eventually withdrew from chronically interrupting the dialogue box for less intrusive system uses Apple competitors. Customers now receive all notices with a small banner at the top of their screen, and a swipe allows full view of all of them. IOS then 5 groups of all notices by their respective applications are classified according to time and allows the owner to run an application directly from the notification screen. Users can customize the information to include or ignore things like weather, news, stocks, e-mail, instant messaging, and so on.

Owners with full schedules and Secretariat can not rely on a new location-based reminder system. For example, a user can create a reminder to "pick up lunch meat and paper towels" at the local grocery store, and IOS 5 will ring us a reminder when the user approaches the place. Furthermore, iCloud allows users to update all of their IOS devices with the new calendar information from any one.

For photographers, IOS 5 offers better control and coveted camera editing features. From photo-worthy moments tend not to be published, users can quickly activate the camera directly from the lock screen. Volume-up button serves as a trigger. Apple has also added a digital camera such as Staples reducing red eye, rotate, crop in. In addition, Photosteam iCloud used to automatically upload photos to all users iCloud devices and desktops.

Apple has also decided to embrace Twitter is a fully integrating it into IOS 5 cameras, maps, photographs, and Safari. Once the user is properly configured your user name and password, it is possible to tweet directly from all of the enabled applications, often with a touch of a button.

Finally, those subscribing to the magazine will take an easy access to all of them in the booth. The application acts more like a traditional folder of the application and the device automatically downloads new themes on their release.

Accessories for iOS will help keep Apple at or near the top of the smartphone market, while providing mobile application developers with ample opportunities to expand the borders of what is possible with a cell phone. The real winners, of course, the users, who benefit not only from improvements in the operating system, but also the wealth of IOS applications that are available on the App Store.

Successful Mobile Application

Each app maker dreams as big in the mobile applications arena. However, the cut-throat competition in this business, it really gets more and more challenging for mobile application developers to achieve fame. But that does not mean that it is impossible. Here are some important tips to consider to help you succeed in developing mobile applications.

Mobile App Marketing - Building a request is just the tip of the iceberg. Just like any business or product, it requires marketing to let the world know about it. In addition, it is the only way to get people to download and use your app.

User before the app - the level that people approve your mobile app depends on many factors such as promos / freebies / discounts they offer, about the price, so after a "Freemium" model, which offers free or "lite" edition of your app is usually convincing way to impress prospects and gain more customers. It also further encourages users to download the Lite version, so you can experience and get an overall feel of your mobile application.

Users are fickle-minded - Remember that mobile applications users are undecided. Mobile industry is continuously changing, and it seems as if the mobile users are also displayed this phenomenon. In fact, consumers are so fickle that you delete the 40 percent assumed in the application within 2-3 weeks from first use. If you do not want your app to immediately erase or forget, you must make sure it is really useful or fun, interesting and understandable.

Originality questions - Be creative and think outside the box. As an app maker, you must realize that the iPhone app or any other mobile applications can be hit if there is something new and ingenious to offer. If this is not a unique idea, it must be at least way better than those of other applications available on the market.

If you want to succeed in a saturated industry, such as mobile applications, be sure to follow the guidelines above. Who knows, yours could be the next Angry Birds in the making!

Bizness applications to create mobile applications affordable and easy for small businesses.

Applications Development

client application development.

Thin Client Application Development:

The thin client uses a markup language such as HTTP and WML for interaction and content. To manage these markup languages, transcoding and transformation software is used. This transcoding software converts the content of an existing HTML page to another WML markup language and C-HTML and this process is known as a screen scraper.

Advantages:

Exploits all the HTML pages.

Simple and takes less time to develop.

Disadvantages:

Maintenance cost is high.

It is not capable of handling high-resolution graphics in a WAP device.

The device speed is reduced.

Thick Client Application Development:

Thick clients are again classified into three categories.

) Original application development.
b) Smart Client applications.
c) Using a mobile application framework.

Native applications are entirely dependent on the operating systems of most Palm OS devices, Windows CE using C or C + +. It takes full advantage of the capabilities of the operating system. The disadvantage is they can not switch to another OS and device, if it requires major changes.

Smart client applications are mainly used a suite of applications that can control the business and presentation logic and delivers specific content to any mobile device. Java 2 Mobile Edition application to acquire the device configuration by configuration settings. This development application supports all independent and offline applications and bandwidth being used effectively. Support services such as data synchronization. The main drawback is the user interface API (Application Programming Interface) is primitive.

Mobile application framework is also known as Wireless Middleware and Server tightly integrates with business applications. If there are any changes to the application server, which will be updated directly on the client device using a GUI (graphical user interface) and business logic.

Using this framework, it can execute application logic on the client and work offline.

Middleware provides a set of APIs and all in all operating systems. Developing J2ME applications on time and in the application can focus on business issues rather than handling the data packets.

This framework generally supports thin and thick client applications. The main drawback is the integration of legacy systems and a great interface. Use it online, high security and greater flexibility in deploying, supporting wireless data, voice and web services. It can be used on other devices, operating systems also. Time and costs are very less. No problems with connectivity and synchronization.

Mobile App Development

First Sencha Touch

Sencha Touch is the first HTML5 mobile web application framework. Sencha Touch provides the look and feel of the application to be a Native IOS and Android devices. This allows you to easily create large applications with lots of UI and UX Premium. Sencha has the best technical support team of Sencha and heavy documentation of all details is available in support, and this makes the box easy to implement even the large business applications. It is easy to use and develop the mobile application. Sencha Touch is a framework that allows you to code for IOS, Android and Blackberry without having to change the look and feel of the app. It can be used in conjunction with telephone Gap to build applications that emit the exact look and feel of a native app, but created using HTML / Javascript.

Second Phone Gap

Phone Gap HTML 5 based framework that allows developers to Mobile App native applications built using HTML5 and CSS3 and JavaScript. The best part of Phone Gap is to be used in conjunction with other frameworks that support them in that they lack the opportunities and Phone Gap offers. It has over time become the most wanted frame for most enterprise developers with Sencha. It helps mobile application developers to create fully functional native mobile application and puts it in an envelope, so that it can be hosted on the App Store or Android Market.

Third jQuery Mobile

jQuery Mobile Touch Optimized Web framework for smartphones and tablets. It's unique user interface that remains constant across all platforms. The code is extremely lightweight, and therefore the preferred framework for mobile application development. Various themes are available easily moldable designer needs and can be easily changed. Instead of writing different codes of different OS versions, jQuery makes it easy to write a code to produce a fully functional custom web application.

4.titanium Appcelerator

Titanium helps in cross-platform application development. The applications created natively integrated titanium. It acts as a bridge between the mobile application developer and platform API that outcome is an application that has a more original feel and performance. Appcelerator Titanium is a platform designed from the offset to web developers to create mobile applications and tablet with ease. Over the past year, the platform has seen tremendous growth and new features and devices are added at a rapid pace.

Understanding Processor

Laptops have a number of critical components, each processor. The challenge of understanding with the processor, though, that it can do, technically speaking, out of reach for most people.

However, to avoid getting bogged down in technology, a really good way of thinking about your laptop as a central processor is the brain of your PC. It's as simple as that.

When shopping for a cheap laptop, you'll see that the processors can be found in numerous configurations. This may be a little giddy at first. But with a little research you will soon notice that it is in reality only a limited set of options. That means understanding your processing power is actually not too difficult.

Processor Company
Looking'll notice that usually works with laptop and notebook processors than just a service: Intel and AMD. People have their favorites when it comes to processing companies - some say one is better than another, depending on the type of tasks you ask the processor to do.

In fact, in-depth tables and graphs are often designed full of information about how fast and powerful central processing unit performs certain tasks. However, for most people, these types of cards are of little practical value.

No Big Need for Speed
Do a search for a processor comparison charts and you'll see a ton of detail, but it is so difficult to understand. The tests are not based on tasks that are a regular user agrees. These are the perfect laboratory tests, if you are an experienced user or a media professional looking to take advantage of every last millisecond of processing power from your machine. Unfortunately, I do not see test chip processor for everyday duties such as e-mail or social media. You know, the kinds of activities that will always use a computer almost every day!

Takeaway here is this: modern processors will be more than capable for the tasks that regular users will throw at them. This means that if you're on a budget and trying to find a cheap laptop, you can take comfort in the knowledge that any modern processor will work for you. So, go shopping for the best processor you can reasonably afford. But realizing that modern processor will allow you to do everything, but the most specialized task on a laptop, you can avoid being drawn into paying more for the speed that probably will not need.

And the best part is the money you save here can be used for other features or accessories.

Development Multitasking

Android application development is on the rise these days. This is because it is unique in that it lets you run multiple applications simultaneously. It might be new for other developers. Android developers need to know before making the application behavior so that it will work well. Here we see more multi-tasking aspect of the Android platform, applications that work with Android on the impact and benefits that are free.

How Multitasking Design has come up

There are some technical limitations in mobile devices. There are some requirements for users that do not exist on the web, as well as on the desktop. So Android developers, and design of multi tasking features are kept in mind the following limitations.

When a person uses a mobile do not have time or patience to click on the option made after using each application as they have to use it very often and that is for a short time. So, while developing this in mind, a user does not need to click to do after you request.

Memory space that is available in the phone is very limited. They have no option called as swap space. Thus, the development of Android applications is done on the Android developers keeping in mind the restrictions.

Time a user moves from one application to another in the mobile phone is very small. Therefore, the time required to run applications almost less than a second. Say for example, a user watching a video and receive SMS. So, he must go to the message and return to the video. When the waiting period for these programs is the inclusion of users will not like it. So Android developers keep this in mind during the development of Android platform.

To write the built in Google applications available API should be sufficient. Philosophy is here any program is treated the same. It is that everyone is equal. This is what applications such as GPS, data synchronization, the music must be available in the same API that is available for third party developers.
The main objective of the development of Android makes the user feel that all the applications at the same time. The developers have also borne in mind that the memory that is available in the phone is very small and the RAM that is actually required to run so many applications is much more than what's available in your phone. There is no substitute memory. These constraints are the main reason why Android development came up.

But a very common misunderstanding in the Android multitasking is the main difference between the applications and processes. An application can be there without the process actually works in Android. More applications can share a process, or vice versa, this is one application can use multiple processors. It all depends on the needs of the application process.

Characteristics of a Top

Apple, Google and other app marketplace filled with tons of mobile applications. But let's be honest. Only a few of them really rise above tough competition and thrive. Now, the question every app maker wants to ask is what makes them extraordinary? And, "How can my iPhone app to sell well"? Let's discuss below the basic features of the top 5 best-selling mobile applications.

First Reliable performance - A Mobile App is a success largely depends on how reliable / consistent is its overall performance. That means, your must be thoroughly tested under various extreme conditions. Bestseller app is something that works perfectly, regardless of whether the device is turned on or off. Ideally, it should also use less battery power and CPU. If it crashes all the time, your application will never make it to the top of the charts!

Second Compatible with mobile OS - your mobile applications should definitely work well with your chosen mobile operating systems / platforms. This should come as no brainer. Each platform has its own specific characteristics / features, guidance and workplace, you need to carefully consider how you can offer potential customers the most fluid and intuitive user interface design. Strange features that are outside the structure of a mobile OS can confuse and frustrate users. Thus, compatibility is important for achieving that most coveted top-seller status of the mobile app.

Third Fast loading time - App users are impatient. And nothing is more uncomfortable than the iPhone app or any mobile app that takes ages to load. The following five seconds of loading time is not perfect. More than that would almost immediately turn off customers. So, make sure your mobile app is not filled with unnecessary heavy media files that can be really slow down its loading process.

4th Zero Hang time - always more applications that are simply terrible and inconvenient. So, your general user interface application must always be open and active to avoid freezing. If you need more time to work, try using a secondary thread for faster processing. Most mobile platforms feature separate thread to make sure the desired OS actually offered this before creating your application.

5th Utility - For mobile app to be truly successful, it has to offer some kind of use or value. Otherwise, it would just be easy to find in the trash along with other bad applications. As such, the app maker should ensure that his / her application is convenient and delightful with a task. Apart from that, really useful applications forcing the user to use it over and over again.

Although no precise formula to concoct a sure-fire best-selling mobile application, these elements above should be enough to app maker to succeed in the mobile app industry.

Mobile Application

It seems like every company, regardless of size and industry, is developing its own iPhone application, mobile application or any other for that matter. It's madness is not unexpected, as the mobile phone industry is growing rapidly. If you are interested in becoming a app for coffee or a programmer, there are several things to keep in mind before the dive. Let's find out below:

Feasibility Plan - Practically speaking, it is always best to carefully consider whether you can download your mobile app development plan. You must ensure that it is worth investing time, effort and resources. Of course, the concept of your app needs to be realistic, which means possible. If there are already existing applications similar to what you are planning, you should consider adding something to your much better in terms of use / value / performance.

Target audience - To be successful in this highly competitive industry, it is crucial to identify your target customers' needs / wants and be able to meet them, and even exceeded. If they do not kill or at least satisfied with their mobile app, your efforts and goals would then be totally in vain. In addition, you must decide if they accept local users or just want to create a global presence.

Mobile technology - smartphones and other mobile devices use different mobile technologies. The popular mobile operating systems including IOS (iPhone / iPad / iPod), Android and RIM BlackBerry. As they say, different strokes for different folks, so you have to choose wisely platform / s is / are best for your intended end users.

Project time frame - like any other project, a mobile app development should also have a logical term. End date must be reasonable enough, depending on the complexity of your app. Mobile applications that are built on speed and are usually crap, or just completely useless. On the other hand, if you spend too much time on the development, the total cost will soar. And worse, even, your competitors may eventually reveal his plan to steal your idea and run a similar application before you could. In short, time is everything!

Price tag - Cost is one of the many things that consumers consider when looking for a new app for download. For starters, it is always advisable to offer it for free is upgraded. This pricing strategy offers people the chance to try your app with zero obligation to purchase. In this way, they could get a general feel of your application, which will greatly help in deciding. You May also want to consider giving away discounts and promo codes to get more users. You can subsequently increase the price - quite naturally, or learn other ways to monetize your app.

The decision to penetrate into the mobile application industry and becoming the app maker is not an easy feat windy. Be sure to consider these important reminders over hope to give you valuable tips and insights to successfully build applications.

Mobile Web Technology

Look & Feel on the mobile web as a technology:

Keep in mind two main guidelines:

. Check your company's brand and philosophy comes through.

B. Look and feel it should correspond to the underlying platform and should be easily understood. It should not be buried and must have sufficient layout and use of white space.

Some of the W3C recommendations are:

. Consider the separation of content and to presenting Cascading Style Sheets.

B. Use headings for each web page.

c. Reduce the margins and padding.

Turn images in accordance with CSS sheet.

E. Focus on the context and objectives.

f. Do not convert, but to create.

Mr. designs use liquid as possible.

h. The design of individual columns and columns of a multi.

Generally, if the common strategy: one version will be displayed in all devices, then ensure that only the generic elements are used. Certain elements such as the WebKit browser (usually Safari) and it will not work on other browsers.

On the other hand, if the development of different browsers use browser technology to ensure detection of a different look and feel of the different devices.

Usability Factor

Usability of mobile web applications can not be compared with the original application or desktop application.

The user should feel in control, as well as purposeful. Out of a sense of control reduces the efficiency of the stops for audiences from its use. Without a clear indication of the purpose of application and how to go about achieving fast, reducing the usefulness of the application.

Some of the W3C guidelines for usability of web applications are:

. Focus on the behavior of selected interactive element.

B. Set the size and contrast of the links and text.

c. It must have soft keys and navigation.

D. Select the shapes and areas of the Web site.

E. Ensure consistent and shallow navigation.

f. Set the desired color contrast.

Mr. optimize accordingly during startup.

h. Reduce the perceived latency.

I. Must design for multiple methods of interaction: finger, stylus, arrow keys, on-screen cursor, and keep focus.

j. Try to identify and handle different phone numbers, our invitation to spend the press.

k. Use the ID fragmented Document Object module to drive the app view.

l. Instructions paragraph text flows.

M. Follow-specific mobile technology to run Web applications.

Also, it is recommended to use the dynamic features (such as JavaScript and Ajax), where it is possible to enhance the usability of the app. It is possible to access certain functions of devices such as GPS browser.

App Maker Marketing

Just like any product or service, the mobile app must have a compelling brand to standout and be different from others. Therefore, besides the development of mobile applications, app maker also needs to devote time to marketing and branding. Find below some effective mobile app brands techniques that you need to consider:

· Focus on your target audience's unique needs and preferences. Research and identify what is specifically required in an application. App which is in line with their expectations, providing quality user experience and a positive brand image. Of course, unless your target market's specific needs, keep in mind that each user wants a fun, useful and interesting mobile app.

· Study the pros and cons of mobile operating systems to build their applications on. Remember that each platform has its strengths and weaknesses, and work differently, so be sure to plan your own capabilities / functionality accordingly. This ensures constant smooth and seamless app performance, which is of vital importance to consumers.

· Try, test and tantalize your app thoroughly using a variety of extreme conditions prior to submission to the App Store and other markets. Mobile applications that always crashes, hangs, or is just too slow is your ticket to failure. It lists a total disaster for your brand and your company.

· Perform regular updates App really goes a long way in helping with the mobile app branding. So make your look fresh and exciting to the eyes of its users. So, keep doing bug fixes, add new content / features whenever deemed necessary.

· Make sure your user is divisible your friends, loved ones and the entire network through integration of Facebook or Twitter or something like that. That would definitely help your application to be in the spotlight constantly. A very "social" app is also helpful in getting more positive reviews and ratings, which is a synonym for positive branding.

Remember that your brand will eventually become your app is (and companies) reputation. Just follow these techniques effective brand of mobile applications that will help you build strong, successful brand app.

Bizness applications to create mobile applications affordable and easy for small businesses.